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Earlier this month, Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the antihistamine Seldane faced the threat of the Food & Drug Administration pulling its drug and instead came way as a winner by… Continued

The chore of drumming up interest in new stock issues – an investor relations headache which typically involves a costly road show – can now be done more efficiently on the World Wide Web. Bb-NET… Continued

The continuing nationwide trend toward corporate downsizing has resulted in a healthy shift for independent PR professionals and agencies seeing more special project work sent their way, according to two recent surveys. The recent American… Continued

Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the controversial drug Seldane which the Food & Drug Administration said Jan. 13 should be pulled off the market, hit on one of the key facets… Continued

Pinkham Named to Succeed Hoewing as PAC CEO Douglas G. Pinkham, now executive director of communications at the American Gas Association, Arlington, Va., will become president of the Public Affairs Council (PAC), Washington D.C., and… Continued

In this issue, the Image Patrol examines how McDonald’s handled the McLibel trial in England and how Signet Bank handled a major bank fraud. If you’d like to submit your crisis to the Image Patrol,… Continued

When a product in serious danger of extinction becomes the object of praise nationwide, there is a lesson to be learned for PR practitioners. Here’s the tale of the misunderstood "drink box," whose reputation as… Continued

January 22-23: Ragan Communications & International Association of Business Communicators (IABC), "How to Communicate Effectively during Downsizing, Reengineering and Restructuring," Chicago, 800/878-5331. January 22-25: American Association of Advertising Agencies, "Executive Leadership Program," Santa Monica, Calif.,… Continued

Study Shows Corporations More Devoted Than Agencies To Web PR agencies take note: A study, commissioned by The Dilenschneider Group, New York, found that corporations spend more money on Internet PR than do their agencies.… Continued

Editor’s Note: It’s no surprise that a (positive) placement in the Post will earn a PR practitioner some kudos, but this newspaper is known for having an almost impenetrable newsroom, and its staffers enjoy a… Continued