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An increasing number of senior-level managers are taking crisis management to a new level, assigning daily responsibilities for staving off potential crises and implementing a sort of triage of well-defined PR and marketing roles in… Continued

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand… Continued

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC… Continued

Feb. 26-28 – IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco,… Continued

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs. For… Continued

Your doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a… Continued

Marketers may want to step up their sexual educational programs, as results from a recent survey illustrate a misunderstanding by many women about when conception can occur. The good news, however, is that women are… Continued

Healthcare Marketer Authors Book On Contraception Considering that last week was the official Sexual Health Week, healthcare marketer Percy Skuy’s new book, Tales of Contraception has hit the market at the right time. The book… Continued

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba… Continued

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an… Continued