Uncategorized

It’s no surprise that political correctness has become part of what drives the economic engine of corporate America. But as marketplace competition gets stiffer, PR professionals are finding out that managing public perception will become… Continued

Marcom house Scelba, Scelba, DeTitta & Wolfson, Montville, N.J., claimed an industry first by getting the syndicated Howard Stern radio show to run Ansell-America’s LifeStyles Condoms commercials through May. The 60-second spots, which began last… Continued

Ogilvy & Mather, Los Angeles, dropped its less-than-two-year-old $30 million mobile services account with Pacific Bell, Los Angeles, because of a "conflict of interest" due to its Feb. 12 win of the $80 million GTE… Continued

Wolfgang Puck and Barbara Lazaroff, owners of world-famous Los Angeles Spago restaurant and a line of gourmet frozen foods, are no strangers to the importance of a grand opening. To ensure the success of the… Continued

President of PRSA Joins Cook PR Edward R. Albanesi, president of the Public Relations Society of America (PRSA), will serve as a consultant for William Cook Public Relations, Jacksonville, Fla., a subsidiary of The William… Continued

Joel Tau, former head of media and association relations at Zeneca Pharmaceutical, Wilmington, Del., launched his own PR firm Feb. 3. The new company, Joel Tau Communications Inc., Wilmington, Del., will provide PR services for… Continued

The European Commission’s Tacis Programme – a $3.5 million awareness-raising and communications endeavor targeting the former countries of the Soviet Union – has chosen Ogilvy Adams & Rinehart, Brussels, to head the PR facet of… Continued

Bozell Worldwide, New York, acquired Kamstra Communications, a $35 million advertising and marcom agency in St. Paul, Minn., for an undisclosed amount. Kamstra will be renamed Bozell Kamstra and will become the business-to-business unit of… Continued

An increasing number of senior-level managers are taking crisis management to a new level, assigning daily responsibilities for staving off potential crises and implementing a sort of triage of well-defined PR and marketing roles in… Continued

On Feb. 14, New York-headquartered Ruder-Finn Inc. and New York-based Zemi Investments LP established a new division, Ruder-Finn Stoga to provide Latin American and international companies in Latin America guidance on global PR, corporate affairs… Continued