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CNN Headline News One CNN Center, P.O. Box 105366, Atlanta, Ga. 30348; Phone: 404/827-1500 Editor’s Note: Only a small percentage, between 5 and 10 percent, of the news that makes it beyond Headline News’s cutting… Continued

Dawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer… Continued

When a new CEO comes on board, communicators are often thrust into the unusual position of making the new leader look good while selling their PR expertise in the process. It can be a time… Continued

Foundation Has More Than $2M in Grant Funding Available This Year Breast cancer awareness initiatives are taking center stage this month, and hospitals and breast cancer centers are struggling with how to beef up clinical… Continued

Marketing Campaigns Prunes on Prime Time Benefit Breast Cancer Awareness Targeting baby boomers and their efforts to eat right, work out more and preserve their youthful good looks, a pair of new TV commercials from… Continued

Court Finds Kaiser Breached Its Contractual Obligation HMO marketers should make certain that the advertising and marketing claims they make to actual and potential subscribers are accurate, that management understands them and that they are… Continued

October 19-21 Second Annual Conference on Technology and Healthcare Marketing. The Alliance for Healthcare Strategy And Marketing. Dallas. 312/704-9700 October 20 TIPAAA’s Women’s Health Conference. Addressing women’s health issues in a managed care environment. Washington,… Continued

When Viaticus, Inc. made its debut in 1994 as a subsidiary of CNA Insurance, the initial reaction to its unique financial options for people facing life-threatening illnesses was repulsion and reprehension. The concept of viatical… Continued

Online healthcare initiatives that focus on prevention, wellness and fitness are commanding more of a presence than ever on the Internet and intranets. And for healthcare marketers these interactive opportunities offer unique image-boosting links to… Continued

Study Shows Wide Disparity in Managed Health Care Ratings of hundreds of HMO plans show striking dissimilarities, according to a new study released by the National Committee for Quality Assurance (NCQA). The report covers 329… Continued