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When Warner Cable Houston began offering in January of this year Univision’s all-Spanish cable network, Galavision, the foray represented more than a leap of faith into a market that had remained relatively untapped by Warner.… Continued

Oct. 16: PRSA/NCC, "Integrated Marketing Communications for PR Practitioners with Dr. Clarke Caywood, chair, Department of Integrated Marketing, Northwestern University," Washington, D.C., 703/691-9212. Oct. 18: The New York Press Club Foundation, "Fifth Annual Conference on… Continued

Survey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued

Conde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued

Turning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued

Many corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent… Continued

New Deal Bozell Sawyer Miller Hired to Provide PR for Clinton Even though Americans might wonder about the effectiveness of Clinton’s PR given the White Water debacle, the Paula Jones brouhaha and recent debates about… Continued

Answer the following questions "yes" or "no" and check your score. It may also be worthwhile to have the same questions answered by key public affairs customers as a means of cross-validating your answers. Our… Continued

On Sept. 22, Harpell/Martins & Co., a marcom firm, debuted its site, http://www.harpell.com, with job listings, links to the NetImpressions’ Web site (the firm’s Internet company) and its client portfolio. (508/461-0202) The Industrial Development Board… Continued

The First Lady’s Press Secretary Neel Lattimore has joined Bozell Sawyer Miller Group, New York, as senior managing director. (BSMG, 212/445-8127)