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Hospitals that have already tested the waters of the $15 billion home healthcare industry or are looking to expand into this industry’s for-profit potential are being targeted by Homecare America, a new healthcare products "superstore"… Continued

November 9-12 Health Insurance Association of America’s Reinventing the Industry. Orlando. 202/824-1847 November 13 Healthcare Strategy Institute’s Successful Strategies for Medicare Risk Contracting. Las Vegas. 847/869-8482. November 17-19 American Association of Health Plans. Information Management… Continued

To change the hopeless perception of medical care for stroke by the public and the provider community, the National Stroke Association (NSA) took a grassroots task force approach that pulls together two vital forces: PR… Continued

As a communications executive, it’s a near guarantee that you’ll be handling more employee communications in the future. A study released Oct. 22 by the American Management Association shows that 73 percent of 1,168 firms… Continued

Don’t count on your media-relations efforts with high-profile media outlets as your only PR salvation, because when you invite national press coverage, you also welcome press scrutiny. But to mitigate any damage, it’s important to… Continued

Nov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued

Cyber PR Small Businesses Increase Net Reliance: Marcom to Follow? If a new study holds true, communications execs at small businesses best brush up on their online know-how and become more proficient at managing the… Continued

1120 Avenue of the Americas, 6th Floor New York, N.Y. 10036; Phone: 212/597-8001 Editor’s Note: Even though a large percentage of the content at http://www.nytimes.com mirrors what’s in the print version, the Web site also… Continued

It’s difficult keeping up with what’s happening in PR in the online universe. Here are some tips worth keeping on hand: 1) To find out what your competition is doing, visit Web sites and find… Continued

WASHINGTON, D.C.-A panel of three experts from the International Public Relations Exchange (IPREX) team tackled the importance of having a risk communication plan in place before a crisis hits, during a live broadcast taping here… Continued