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Nov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued

Cyber PR Small Businesses Increase Net Reliance: Marcom to Follow? If a new study holds true, communications execs at small businesses best brush up on their online know-how and become more proficient at managing the… Continued

1120 Avenue of the Americas, 6th Floor New York, N.Y. 10036; Phone: 212/597-8001 Editor’s Note: Even though a large percentage of the content at http://www.nytimes.com mirrors what’s in the print version, the Web site also… Continued

On the Radar Screen: E&P Takes on Printer Editor & Publisher decided last week to take the PR bull by the horns and issue a press release about a disagreement it had with the Richmond,… Continued

To be taken seriously as a valued PR counselor within the world of integrated marketing communications, you must first develop a marketing mindset. Without it, how can you possibly understand how a marketing manager thinks… Continued

It was a textbook worst-case scenario and a corporate nightmare. Last October, a third grade class in a small North Carolina town had counted the chocolate chips in an 18-ounce bag of Nabisco Biscuit Company’s… Continued

Oct. 21-24: The Center for Corporate Community Relations, "Developing Operational Plans for Community Development," Boston, 617/552-4545. Oct. 21 & Oct. 23: IABC, "Writing for the Wired World," Dallas (Oct. 21) & Houston (Oct. 23), 800/776-4222.… Continued

Insight on Generation X -They’re Not So Apathetic Media relations professionals who primarily target audiences made up of those who are 30 and older should rethink their strategies, according to a new probe by the… Continued

CNN Headline News One CNN Center, P.O. Box 105366, Atlanta, Ga. 30348; Phone: 404/827-1500 Editor’s Note: Only a small percentage, between 5 and 10 percent, of the news that makes it beyond Headline News’s cutting… Continued

Dawn A. Alexander, director of public affairs for Burson-Marsteller in Washington, D.C., last year received the Washington Region Harold Burson Employee of the Year award for her exemplary handling of media relations. A relative newcomer… Continued