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November 3rd, 1997 by

Nov. 4: Business Marketing Association, "Luncheon Meeting with Al Dunlap, CEO of Sunbeam," New York, 914/793-3013. Nov. 6-7: Kensington Group, Inc., "Annual Public Analyst/Consultant Relations Workshop," Boston, Contact Norma LaRosa, 415/924-0468. Nov. 6 &7: Issue… Continued

Reach Out to Constituents With Radio Media Tours

November 3rd, 1997 by

Win-win (for both you and the press) media relations tactics aren’t always easy to come by, but adding radio media tours to your PR toolbox is a definite winner. TIME’S RUNNING OUT: We are currently… Continued

U.S. Firms Increasing Work Forces

November 3rd, 1997 by

The economic climate for those searching for jobs is on an upswing, according to a recent survey. The American Management Association has released a study that shows that job elimination and downsizing dropped to their… Continued

Editorial Contacts at Billboard Magazine

November 3rd, 1997 by

Main Number – 212/764-7300 Bureau Chief – Craig Rosen 213/525-2287 Editor In Chief – Timothy White 212/536-5348 Senior Writers – Chris Morris, 213/525-2294 Doug Reece, 213/525-2295 Managing Editor – Susan Nunziata 212/536-5035 Book Review Editor… Continued

New Study Challenges HMOs’ One-Size-Fits-All Care

October 30th, 1997 by

When compared to a wide range of hospital length of stays, HMO patterns are similar to fee-for-service patterns, according to a new study by the American Association of Health Plans (AAHP). The organization represents more… Continued

Too Many Americans Self-Medicate with OTC Drugs

October 30th, 1997 by

Americans are too reliant on over-the-counter (OTCs) medications for treating everyday health problems, according to a new national survey conducted by Prevention magazine and the American Pharmaceutical Association (APhA). While self-medicating is an overall safe… Continued

Geography Dictates Whether Patients Die in Hospitals; Home

October 30th, 1997 by

How and where patients spend their last days depend more on where they live than patient or family choice, according to a new report. The 1998 Dartmouth Atlas of Health Care shows significant disparity between… Continued

Advertising Abstract: The Clock Ticks for a Physician Practice with 15-minute Policy

October 30th, 1997 by

Marketing the University of Nebraska’s relatively unknown physician group practice, University Medical Associates, as the time-conscious choice for primary care service in the Omaha market meant setting a 15-minute no-wait goal and backing it up… Continued

Industry CEOs Are Getting Paid!

October 30th, 1997 by

Healthcare CEO compensation jumped 25%, according to a Jenks Healthcare Business Report survey, an Atlanta-based newsletter. The recently released survey found: 70 major hospital, pharmaceutical and managed care companies averaged $1.95 million in 1996, up… Continued

Doc-Turned-Blues Singer Takes Healthcare Tunes On The Road

October 30th, 1997 by

Instead of complaining about managed care, Dr. Sam Bierstock of Boca Raton, Fla., and his Managed Care Blues Band decided to sing about it. Humorous tunes like "You Picked a Fine Time to Leave Me… Continued