Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.
Writing
What to do When Your ‘Editor’ Can’t Edit
November 21st, 2022 by Paul StregevskyGood editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.
AP Style Update: Elections
November 3rd, 2022 by Nicole SchumanFor this AP style installment, we review classic terms used in writing about elections.
Shifting Pitching Tactics Yields Positive Results for Communicators
October 11th, 2022 by Nicole SchumanA recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.
Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings
September 23rd, 2022 by Seth ArensteinWe jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
Crisis-Response Statements Are Never Like Garanimals
August 2nd, 2022 by Hinda MitchellA strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.
Making Small Changes in Your Writing Can Improve It Greatly
July 25th, 2022 by Elizabeth GalewskiSubject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
AP Style Update: Style and Grammar Basics
July 20th, 2022 by Nicole SchumanFor this installment, we explore grammar basics of AP style that most writers use on a daily basis.
Creating Thought-Leadership Articles that Media will Publish
June 22nd, 2022 by Ray BlakneyAs a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued
AP Style Update: Financial Markets
June 21st, 2022 by Andrew Byrd[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued