PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.
Writing


AP Style Updates: Diversity, Equity and Inclusion
August 18th, 2021 by Nicole SchumanOne of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

Survey Finds a Skills Gap for B2B Tech Communicators
June 10th, 2021 by Nicole SchumanNew research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.

Deploy Four Communication Styles to Help Craft Emails That Will Succeed in Any Culture
April 6th, 2021 by Raul Sanchez & Dan BullockWhen pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.

Tips to Help You Avoid Killing an Important Tech Story
March 1st, 2021 by Zain JafferThe tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.

Is It OK for Communicators to Begin a Cover Letter with ‘My Name Is’?
November 16th, 2020 by Jonathan Rick and Chloe BaerwaldBeginning sometimes is the most difficult part of writing, be it a press release, statement, memo, news article, white paper or book. A pair of college teachers of business writing, Jonathan Rick and Chloe Baerwald, offer ideas for PR pros about how to start the dreaded cover letter.

Professional Bios: What to Include and What to Forget
October 19th, 2020 by Nicole SchumanWhen it comes to writing about and promoting others, PR pros excel. Writing about themselves, however, is more of a problem. One would think writing about yourself should be easy. No one knows you better than you know yourself. And yet, writing your professional bio can be daunting. We asked PR pros about their best practices.

Australian Premier Releases Impressive Coronavirus Statement
July 30th, 2020 by Nicole SchumanPremier Daniel Andrews released the type of statement that could serve as a sympathetic guide for other government officials who need to deliver difficult news. Andrews’ tone is succinct and forward, but also personable and easy to read—clear of most medical jargon.

The Top Communications Clichés and How to Avoid Them
July 29th, 2020 by Nicole SchumanWhile it may seem easier in the moment to insert “said-phrase-here,” using clichés and turnkey phrases sometimes causes readers to gloss over information and in the worst case—stop reading. We asked PR writing coaches for suggestions to counter bad writing (including our own).

Editing Walkthrough: Rewriting Pitches With the Reporter in Mind
July 14th, 2020 by Sophie MaerowitzWhile no one is perfect, journalists’ inboxes are a competitive space. Grammatical errors and extraneous language are bound to sink your pitch or press release before the reporter has made it through the first sentence. And that journalist is unlikely to open your next email if the first pitch misses the mark. Here is a walkthrough of edits we would make to some recent pitches before hitting the send button.