We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.
How Good Sportsmanship and Space Exploration Benefit PR StorytellingDecember 12th, 2022 by Melissa Mathews
When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?December 8th, 2022 by Paul Stregevsky
A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.
Crafting Effective Quotes for Media ReleasesDecember 7th, 2022 by Pauline Howes
Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.
What to do When Your ‘Editor’ Can’t EditNovember 21st, 2022 by Paul Stregevsky
Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.
AP Style Update: ElectionsNovember 3rd, 2022 by Nicole Schuman
For this AP style installment, we review classic terms used in writing about elections.
Shifting Pitching Tactics Yields Positive Results for CommunicatorsOctober 11th, 2022 by Nicole Schuman
A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.
Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual SettingsSeptember 23rd, 2022 by Seth Arenstein
We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
Crisis-Response Statements Are Never Like GaranimalsAugust 2nd, 2022 by Hinda Mitchell
A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.
Making Small Changes in Your Writing Can Improve It GreatlyJuly 25th, 2022 by Elizabeth Galewski
Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
AP Style Update: Style and Grammar BasicsJuly 20th, 2022 by Nicole Schuman
For this installment, we explore grammar basics of AP style that most writers use on a daily basis.