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Sharing Complex Content Through Storytelling

April 18th, 2023 by

When explaining complicated topics, engaging your audience with curiosity, imagination and storytelling can help drive home your message and inspire your reader to action.

AP Stylebook

AP Style Update: Climate and Environment

April 11th, 2023 by

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

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Why Clichés in Writing Can Be Offensive

March 22nd, 2023 by

PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.

AP Stylebook

AP Style Update: Super Bowl and Football Terms

January 30th, 2023 by

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

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How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

Tips That Will Improve Your Writing in 2023

January 12th, 2023 by

‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.

How Good Sportsmanship and Space Exploration Benefit PR Storytelling

December 12th, 2022 by

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

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When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?

December 8th, 2022 by

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.

Crafting Effective Quotes for Media Releases

December 7th, 2022 by

Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.

What to do When Your ‘Editor’ Can’t Edit

November 21st, 2022 by

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.