Writing

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the best practices for writing a speech for leadership

Speechwriting for the C-suite

May 1st, 2023 by

PRNEWS reached out to several speechwriting experts to guide our readers on best practices for nailing that C-suite speech.

A businessman demonstrates his idea by holding half of a virtual lightbulb and his brain on a versual.

The End of ‘Dumbing it Down’: How to Smarten Strategic Communications

May 1st, 2023 by

Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.

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Sharing Complex Content Through Storytelling

April 18th, 2023 by

When explaining complicated topics, engaging your audience with curiosity, imagination and storytelling can help drive home your message and inspire your reader to action.

AP Stylebook

AP Style Update: Climate and Environment

April 11th, 2023 by

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

Hand drawing avoid Cliches prohibition sign

Why Clichés in Writing Can Be Offensive

March 22nd, 2023 by

PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.

AP Stylebook

AP Style Update: Super Bowl and Football Terms

January 30th, 2023 by

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

chatGPT creating a customer service message

How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

Tips That Will Improve Your Writing in 2023

January 12th, 2023 by

‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.

How Good Sportsmanship and Space Exploration Benefit PR Storytelling

December 12th, 2022 by

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

how writing style and grammar changes with age

When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?

December 8th, 2022 by

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.