PRNEWS reached out to several speechwriting experts to guide our readers on best practices for nailing that C-suite speech.
Who hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.
We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.
A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.