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Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

a budget spredsheet showcasing PR agency fee structures that clients pay

The Evolution of Agency Billing: Are Hourly Rates Dead?

January 24th, 2024 by

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role. 

Cloudflare homepage. Cloudflare is an American content delivery network and DDoS mitigation company and the target of a video-recorded layoff.

PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives

January 18th, 2024 by

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

CEOs need to meet with PR teams in order to understand PR's impact on the organization

How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)

January 16th, 2024 by

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

calendar of January 2024

How to Get Through Week One of 2024

January 2nd, 2024 by

Experts from the PR industry share tips with PRNEWS on how to make the best of the first week of 2024 after the holiday break.

Kansas City Chiefs quarterback Patrick Mahomes slams his helmet to the ground in frustration after losing to the Buffalo Bills on Dec. 10, 2023.

PR Roundup: Mahomes’s Outburst, Journalism Predictions and Gifts for PR Pros

December 14th, 2023 by

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.

On Mentorship: How to Respond to a Prospective Mentee

December 13th, 2023 by

If a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.

Mark Weiner standing in from of a banner celebrating 10 years of the PR Measurement Hall of Fame for PRNEWS

A Tribute: Remembering Mark Weiner

December 12th, 2023 by

PRNEWS received word of our dear friend and colleague, Mark Weiner’s, passing earlier this week. Tina McCorkindale, president and CEO of the Institute for Public Relations, worked closely with Mark, and graciously offered this tribute celebrating his life.

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity

December 7th, 2023 by

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

Landing a C-Suite Role: Q&A With CMOs Who Began in PR

December 1st, 2023 by

PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.