Social Media & SEO

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Learning About LinkedIn: Thought Leadership Posts

June 28th, 2023 by

Today’s piece highlights best practices for LinkedIn posting for burgeoning thought leaders.

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Navigating the Sunset: Insights on Deactivating Social Media Accounts

June 22nd, 2023 by

PRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.

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Top Tips for Elevating Your Client’s Social Media Presence

June 5th, 2023 by

For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.

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PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban

May 18th, 2023 by

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

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PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social

May 11th, 2023 by

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

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How to Get Google’s Attention with AI-Generated Content

May 11th, 2023 by

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

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Maximizing Executive Social Media Engagement to Amplify Company Messages

May 10th, 2023 by

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

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The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences

May 4th, 2023 by

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

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Top Five Tips: As Twitter Changes, so Does Pitching

April 25th, 2023 by

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

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How Brands Can Benefit from Embracing TikTok

April 17th, 2023 by

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.