With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.
Social Media & SEO
TikTok Sees Highest Growth in Engagement on Sports-Related ContentFebruary 6th, 2023 by Erika Bradbury
Engagement on B2B Social Posts Down 17% YOYJanuary 5th, 2023 by Erika Bradbury
To kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.
Mixing Tech and Elbow Grease Help Find Trusted InfluencersJanuary 4th, 2023 by Nicole Schuman
Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.
A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’December 7th, 2022 by Jamie Kightley
PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.
Proactive Approach and Monitoring are Best Defenses Against MisinformationDecember 6th, 2022 by Seth Arenstein
Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.
Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the HolidaysDecember 5th, 2022 by Erika Bradbury
Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal CommunicationDecember 2nd, 2022 by Seth Arenstein and Nicole Schuman
Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
How to Prepare: Brands, Social Media and the HolidaysNovember 22nd, 2022 by Nicole Schuman
PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays.
How Ukraine’s Social Media Playbook Bolsters Western SupportNovember 10th, 2022 by Alden Daniel
Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.
What Do Twitter’s Blue Check Mark Changes Mean for Brands?November 8th, 2022 by Nicole Schuman
Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.