Social Media & SEO

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TikTok Sees Highest Growth in Engagement on Sports-Related Content

February 6th, 2023 by

With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.

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Engagement on B2B Social Posts Down 17% YOY

January 5th, 2023 by

To kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.

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Mixing Tech and Elbow Grease Help Find Trusted Influencers

January 4th, 2023 by

Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

A Winning Formula for Media Placements: SEO, Backlinks and ‘BEO’

December 7th, 2022 by

PR pros know using unethical shortcuts to gain earned media isn’t useful long-term. Instead, add Brain Engine Optimization (BEO) and backlinks to your SEO toolkit makes for a much better approach.

Proactive Approach and Monitoring are Best Defenses Against Misinformation    

December 6th, 2022 by

Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.

Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the Holidays

December 5th, 2022 by

Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.

2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication

December 2nd, 2022 by

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

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How to Prepare: Brands, Social Media and the Holidays

November 22nd, 2022 by

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

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How Ukraine’s Social Media Playbook Bolsters Western Support

November 10th, 2022 by

Finding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.

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What Do Twitter’s Blue Check Mark Changes Mean for Brands?

November 8th, 2022 by

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.