Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.
Social Media & SEO


2025 PR Predictions: Digital PR, Tech and AI Influence
December 24th, 2024 by Nicole SchumanAs 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.

PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
December 19th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.

Communicators Voice Concerns Tied to Trust for 2025
December 12th, 2024 by Nicole SchumanA PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts
December 12th, 2024 by Nicole SchumanThis week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry.

PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases
December 5th, 2024 by Nicole SchumanThis week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.

PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
November 21st, 2024 by Nicole SchumanThis week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.

Will Bluesky Change PR?
November 20th, 2024 by Nicole SchumanSocial media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to.

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event
November 19th, 2024 by PRNEWSIndustry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

LinkedIn Newsletters: Best Strategies and Practices to Follow
November 15th, 2024 by Nicole SchumanPRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.