Social Media & SEO

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

What Communicators Can Learn From Gen Z’s Influencer Playbook

February 1st, 2024 by

Our author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.

Sample TikTok app interface on mobile phone showing shared video content

TikTok News Anchors: A New Frontier for PR Professionals?

February 1st, 2024 by

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

Close up of desktop with laptop and abstract glowing digital profile to showcase profile verification.

Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks

January 19th, 2024 by

Our author touts the benefits of profile verification for providing clients with trustworthy reputations.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: How to Define an Audience

January 10th, 2024 by

Today our explainer series looks at how to define, assess and measure your audience.

How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers

January 8th, 2024 by

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

Three PR Trends Agencies Can’t Afford to Miss in 2024

January 3rd, 2024 by

Understanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.

The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions

December 21st, 2023 by

AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity

December 7th, 2023 by

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

Older mature middle aged business woman employee using laptop typing computer sitting at workplace desk. Senior old lady 60s grey-haired businesswoman entrepreneur or executive working on pc in office

Execs Unleashed: How LinkedIn Became the New Twitter for Knowledge Sharing

December 5th, 2023 by

In X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.