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2025 PR Predictions: Media Relations

December 26th, 2024 by

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.

Happy new year 2025 digital treatment, numbers from a polygonal wireframe mesh with green smoke. Abstract background.

2025 PR Predictions: Digital PR, Tech and AI Influence

December 24th, 2024 by

As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.

Giphy crystal ball showing vintage internet search terms like flare jeans and digital camera

PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption

December 19th, 2024 by

This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content. 

PRSA panel on Communications Trends and Strategies for 2025 with five photos of the panelists

Communicators Voice Concerns Tied to Trust for 2025

December 12th, 2024 by

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

Dominique Brown, Disney Influencer

PR Roundup: Influencer Tragedy, Tick Tock for TikTok, Omnicom and IPG Merger Impacts

December 12th, 2024 by

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

UnitedHealth Group headquarters building.

PR Roundup: UnitedHealthcare Tragedy, Creators and Fact Checking, Social Media Purchases

December 5th, 2024 by

This week’s PR Roundup looks at UnitedHealthcare’s tragic company crisis, UNESCO’s new report on content creators and misinformation and social media surpassing TV for purchaser influence.

Wicked mac and cheese eaters will find an either pink or green meal in this Great Value-Walmart branded cup.

PR Roundup: Wicked Overload, News Influencers and a PRSA Honor

November 21st, 2024 by

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Bluesky Social and X app are displayed on an iPhone screen.

Will Bluesky Change PR?

November 20th, 2024 by

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

November 19th, 2024 by

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday  afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

An image of a Workday newsletter on LinkedIN

LinkedIn Newsletters: Best Strategies and Practices to Follow

November 15th, 2024 by

PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.