Social Media & SEO

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Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust

September 3rd, 2024 by

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

A light bulb that stable and glowing among the others

Thought Leadership Strategies for B2B Businesses

August 26th, 2024 by

In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.

Brian Tyler Cohen discusses a Trump press conference on his YouTube channel

PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools

August 16th, 2024 by

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

Modern library interior with white shelves full of countless books.

Book PR Embraces Digital Media

August 9th, 2024 by

Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.

Governor of Minnesota Tim Walz has Big Dad Energy as he attends the rally in Liacouras Center at Temple University in Philadelphia, PA on August 6, 2024 as he was introduced by Vice President Kamala Harris as running mate

PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic

August 8th, 2024 by

This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.

Democratic presidential candidate Kamala Harris waves to the crowd from the stage podium at a rally

The Harris Campaign’s Subject Lines Slay It All

August 5th, 2024 by

Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

former President Donald Trump gets interviewed at National Association of Black Journalists Conference on July 31, 2024

PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives

August 1st, 2024 by

In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.

Example of a LinkedIn News story and the LinkedIn News feed to the right

The How and Why of Pitching a Story to LinkedIn News

July 31st, 2024 by

There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.

Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo Women’s and Men’s National Teams

Learning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo

July 30th, 2024 by

There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into the pillars of authenticity and commitment with a hype mindset.

Influencer backlash from accusations of a copy of Marc Jacobs The Tote Bag TikTok video

What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash

July 29th, 2024 by

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.