Eschewing a traditional media blitz for its new presence at New York’s LaGuardia Airport, Southwest goes upscale and face-to-face with a porch in a popular NYC park.
Social Media
Data Point: The Top Corporate Citizens and Their Presence on Facebook
January 24th, 2011 by PR NewsWe track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.
PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results
January 24th, 2011 by PR NewsWhile investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing.
Quick Study: Corporate Trainers Wary of Social Media as Learning Tool; Heavy Internet Usage Spawns Army of Volunteers
January 24th, 2011 by PR Newsâ–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued
Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand Campaign
January 17th, 2011 by PR NewsA humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand.
Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship
January 17th, 2011 by PR NewsAs the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.
Measuring Your Influencers: Relevance Precedes Popularity
January 17th, 2011 by PR NewsWhile revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.
Customer Care: Actions Should Speak Louder Than—Listening
January 10th, 2011 by PR NewsCommunicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.
Charting the Industry: Orgs Wrestle With Social Media ROI
January 3rd, 2011 by PR NewsDespite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.
Twitter Watch: Followers of Best Workplaces
November 12th, 2010 by PR NewsPR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.