Social Media

Case Study: In Promoting Its NYC Service, Southwest Airlines Proves Experiential PR Can Fly With Cool Park Porch

January 31st, 2011 by

Eschewing a traditional media blitz for its new presence at New York’s LaGuardia Airport, Southwest goes upscale and face-to-face with a porch in a popular NYC park.

Data Point: The Top Corporate Citizens and Their Presence on Facebook

January 24th, 2011 by

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

PR Aids Grief-Stricken Parents, Rallies the Public Around a Missing College Student—With Bittersweet Results

January 24th, 2011 by

While investing considerable time and resources into the communications around Morgan Harrington’s disappearance, it was ultimately the emotional investment for the team at Levick Strategic Communications that was most taxing.

Quick Study: Corporate Trainers Wary of Social Media as Learning Tool; Heavy Internet Usage Spawns Army of Volunteers

January 24th, 2011 by

â–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued

Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand Campaign

January 17th, 2011 by

A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand.

Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship

January 17th, 2011 by

As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.

Measuring Your Influencers: Relevance Precedes Popularity

January 17th, 2011 by

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.

Customer Care: Actions Should Speak Louder Than—Listening

January 10th, 2011 by

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.

Charting the Industry: Orgs Wrestle With Social Media ROI

January 3rd, 2011 by

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

Twitter Watch: Followers of Best Workplaces

November 12th, 2010 by

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.