Social Media

Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

March 7th, 2011 by

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.

How to Punch Up Your Social Media Copy

March 7th, 2011 by

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore.

Quick Study: Latinos Loyal to Committed Companies; Site Traffic Dips; Big Brands Underuse Facebook, While Locals Love It

February 28th, 2011 by

â–¶ Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services… Continued

How to ID and Respond to Social Media Red Flags

February 28th, 2011 by

Monitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.

The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

February 28th, 2011 by

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.

Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

February 21st, 2011 by

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations.

Quick Study: Businesses Strengthening Sustainability Commitment; Economy Excites CMOs—Social Media Budgets to Rise

February 21st, 2011 by

â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69%… Continued

Subject: E-Mail Is Alive and Thrives Despite—and Because of—Social Media

February 21st, 2011 by

A new study shows that nearly all online consumers continue to use e-mail, but that doesn’t mean you can get complacent with your e-mail targeting, content and frequency.

Case Study: Celebrating Sesame Street: PR Orchestrates Massive Media, Partnership Effort for 40th Anniversary Season

February 14th, 2011 by

How do you celebrate the longevity and social contributions of an iconic children’s TV show? If you’re Sesame Workshop, you think big, involving key influencers like the world’s largest search engine and the First Lady.

Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?

February 7th, 2011 by

With a quick and meaty response to a lawsuit that questioned the contents of its beef, Taco Bell appears to have deflected a lot of negativity around its brand—at least among Twitter users.