PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back

October 26th, 2023 by

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

How Hyundai and Kia can handle the crisis of stolen vehicles

Shifting Reputational Gears on Hyundai and Kia’s Viral Theft Phenomenon

October 23rd, 2023 by

Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course. 

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PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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When One Company’s Crisis Becomes Your Company’s Problem

October 11th, 2023 by

Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem.

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How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.

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How to Turn Your Clients into Brand Ambassadors

October 3rd, 2023 by

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

The PR Playbook of Taylor Swift

September 29th, 2023 by

If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

How Important is it for Your Organization to Have a Code of Ethics?

September 25th, 2023 by

The need for ethical guidelines is more crucial than ever, no matter the profession.

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New Threats From Washington Require A New Corporate Communications Playbook

September 20th, 2023 by

As Washington continues to evolve, corporate communications officers must take a holistic approach to reputation management, considering public affairs within their broader strategic operations.

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Customer Love Means Always Having to Say You’re Sorry

September 19th, 2023 by

We’ve seen a trend over the last year of brands finding themselves in boiling water. So how can a brand get up, dust themselves off, and most importantly, maintain its customers’ trust?