As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.
Reputation


PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports
January 23rd, 2025 by Nicole SchumanThis PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

Communicating in Classrooms: How Brands Can Approach Partnering With Schools
January 21st, 2025 by Karl MawhinneyOnce seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.

Cyberattacks: Must-haves for a Crisis Communication Plan
January 15th, 2025 by Julia PetrykWhen a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Nvidia’s CES Announcements Resulted in a Six Percent Stock Drop. Why?
January 14th, 2025 by Stamatis AstraAt the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

Why Communicators Should Pay Attention to AI and Creative Rights Litigation
January 6th, 2025 by Nicole SchumanAt CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.

Four Probable Client PR Crises in 2025
December 31st, 2024 by Arthur SolomonOur author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.

The 5 Most-Read PRNEWS Stories of 2024
December 31st, 2024 by Nicole SchumanWhat topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?
December 17th, 2024 by Amanda R. LuceyOnly 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

Communicators Voice Concerns Tied to Trust for 2025
December 12th, 2024 by Nicole SchumanA PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.