Reputation

James Kennedy and Alexandra Lewber

Former “Vanderpump Rules” Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study

January 28th, 2025 by

As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.

Davos, Switzerland -Davos Congress Centre where prestigious annual World Economic Forum takes place in Switzerland

PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports

January 23rd, 2025 by

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

Communicating in Classrooms: How Brands Can Approach Partnering With Schools

January 21st, 2025 by

Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.

Cyberattacks: Must-haves for a Crisis Communication Plan

January 15th, 2025 by

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Nvidia CEO Jensen Huang

Nvidia’s CES Announcements Resulted in a Six Percent Stock Drop. Why?

January 14th, 2025 by

At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

Why Communicators Should Pay Attention to AI and Creative Rights Litigation

January 6th, 2025 by

At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to. 

Four Probable Client PR Crises in 2025

December 31st, 2024 by

Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.

Looking back at the year 2024 concept on wooden chips and inscription. Best events of the year, highlights, review, performance, evaluation of 2024. Office desk background.

The 5 Most-Read PRNEWS Stories of 2024

December 31st, 2024 by

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

Crisis Management business concept as a tightrope walker walking out of a confused tangled chaos of wires breaking free to a clear path of risk opportunity as a metaphor for managing organizations.

49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?

December 17th, 2024 by

Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

PRSA panel on Communications Trends and Strategies for 2025 with five photos of the panelists

Communicators Voice Concerns Tied to Trust for 2025

December 12th, 2024 by

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.