Reputation

CNN screenshot of President Trump on Air Force One with the White House Press Pool saying "Quiet Piggy" to a Bloomberg reporter

PR Roundup: Piggy Problems, Cloudflare Outage Response, Bluesky and the Holidays

November 20th, 2025 by

PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.

Bobby Blanchard, Senior Director of Audience Development at Morning Consult

PRNEWS Live: TikTok and AI Fuel 2025’s Fastest Growing Brands, Morning Consult Finds

November 19th, 2025 by

PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok. 

Bottle of Tylenol extra strength with many 500mg pills on white background, most common painkillers and fever reducer medicine in America

Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile

November 18th, 2025 by

How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.

2019: Love's gas station and sign on building exterior entrance in Missouri with convenience store closeup for food stamps

PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.

November 6th, 2025 by

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

The main conference ballroom at the Washington Hilton for the PRSA ICON 2025 conference.

Truth, Trust and Tech: Key Takeaways from PRSA ICON 2025

November 5th, 2025 by

2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession. 

AI-Driven Crisis Preparing for the New risk Lansdcape title graphic with Gab Fernee And Sarah Evans

AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values

November 3rd, 2025 by

Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.

Global Outage and IT Crash or internet connection outages as a computing system failure and error downtime or computer glitch as a cloud software malfunction

What to Do When Your Company Outage Makes Headlines

October 23rd, 2025 by

Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

Humanity Over Division: PR’s Call to Help Heal a Fractured World

October 21st, 2025 by

The PR profession has a critical responsibility and opportunity to lead organizations and clients in bridging the divide in the country through relationship-building and dialogue that fosters greater understanding.

Michael Brito

AI Sentiment Analysis: Is Your Brand Being Misrepresented?

October 20th, 2025 by

Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.

Office worker carrying personal belongings in a box after being fired, unemployment and career concept

PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust

October 16th, 2025 by

This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.