Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences.
PR Insiders
PR Insider: The Potential Pitfalls of TV Placements
June 16th, 2014 by Andrew BlumLanding a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
PR Insider: Your Wikipedia To-Do List
June 12th, 2014 by Marcia DiStaso, Ph.D.A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship.
9 Social Media Tips that You Can’t Afford to Overlook
June 9th, 2014 by Diane SchwartzIf you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a lot of unique, sound and creative tactics and strategies – what we like to call “stealable ideas” – that will […]
9 Social Media Tips that You Can’t Afford to Overlook
June 9th, 2014 by Diane SchwartzIf you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued
The Yin and Yang of Social Media
June 5th, 2014 by Matthew SchwartzI love Yelp. Not because I’m a foodie or a big restaurant goer, but for its reviews. Whatever the establishment—whether it’s a new Bobby Flay creation or garden-variety diner—you can easily find wildly divergent views of the same restaurant, which makes for some entertaining reading. For one person, the meal is so deliciously good that […]
Business Conversations That Make Me Lose Sleep
May 30th, 2014 by Tony SilberWhich workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can […]
Business Conversations That Make Me Lose Sleep
May 30th, 2014 by Tony SilberWhich workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both… Continued
PR Insider: Hey Marketing, Let’s Catch Up
May 29th, 2014 by Adrianna BevilaquaThe majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.
PR Insider: 5 Steps for More Effective Nonprofit Communications
May 22nd, 2014 by Carrie FoxIn order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.