Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.
Topics
3 Steps to Convince B2B Senior Leaders to Launch on Instagram
August 9th, 2013 by Steve GoldsteinInstagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics?
Does Your Content Pass the ‘So What’ Test?
August 9th, 2013 by Lucia DavisWith the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.
PR News Shines Spotlight on Top Work by PR Agencies
August 9th, 2013 by Steve GoldsteinPR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.
How to Get Your Press Release Quotes Used by the Media
August 8th, 2013 by Steve GoldsteinA great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”
Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)
August 8th, 2013 by Caysey WeltonGoogle is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.
Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic
August 7th, 2013 by Caysey WeltonA recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.
The Children’s Place Needs to Grow Up
August 7th, 2013 by Matthew SchwartzThe Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?
‘A-Rod’ At the Bat: Swing and a Miss?
August 6th, 2013 by Matthew SchwartzAlex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.
The Power of PowerPoint as a PR Tool
August 6th, 2013 by Lucia DavisDid you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?