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Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration

May 20th, 2013 by

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall…

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration

May 20th, 2013 by

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

Deploying Online Market Research To Spark Better Media Relations

May 20th, 2013 by

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

May 20th, 2013 by

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

May 20th, 2013 by

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

Melding Your Offline and Online Communications

May 20th, 2013 by

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

Reach Non-Wired Employees

May 20th, 2013 by

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…