Topics

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer […]

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.