Topics

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March.

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”

How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.

Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl.

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.

Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week.

When police officers leave for work they literally put their lives on the line. Ditto for military personnel and firefighters. When PR pros leave for work they may face a manager unhappy with the results from the latest branding campaign or have to engage in interoffice politics that few companies and organizations are immune from. […]