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At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.

LinkedIn is still being underused by PR pros at both the agency and corporate levels.

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

What does the announcement of Facebook’s new gender options tell communicators?