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Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled persistence. I’ve found in my career as a journalist […]

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive… Continued

I was at a PR News Conference a couple of weeks ago, and during a Q&A with a panel critiquing press inquiries, the question came up of when and how to follow-up with a non-responsive reporter. I was the moderator of the panel, and I counseled pers…

It’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”

Not all social media platforms are created equal. Each one has its own unwritten rules and regulations.

Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.

Amidst the turbulence in marketing communications, one area seems a fairly safe harbor for PR professionals: corporate social responsibility (CSR).