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Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.

Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company.

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.”

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives.

At a yoga class the other day, the instructor excitedly and in a heavy whisper told us she was going to shake things up a bit. “We’re not going to do the same moves you’re used to.” I peered down the hall at the Spinning class and contemplated rolling up my yoga mat and making […]

At a yoga class the other day, the instructor excitedly and in a heavy whisper told us she was going to shake things up a bit. “We’re not going to do the same moves you’re… Continued

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.