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This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.

Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an

As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.

When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers.

To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on.

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic.

Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.