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Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out.

Chicago-based boutique PR agency Henson Consulting (HC) was tasked with expanding Food Network’s reputation by putting together the first-ever Food Network Concert at famed outdoor Chicago music venue Ravinia.

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels.

Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about.

On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there’s no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients.

William Goldman, the author and screenwriter (Butch Cassidy and the Sundance Kid, All the President’s Men), famously said, “In Hollywood, no one knows anything.” You might say the same thing about the PR field, at least when it comes to so-called influencers. In his book “Everything is Obvious* Once You Know the Answers,”  (2011,Crown Business), […]

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.

It’s basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure.