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Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand.

PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better.

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.