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Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.

Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management.

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo.

Today, the Baltimore Ravens cut Ray Rice, the running back who was involved in an ugly altercation in February with his then fiancé, and now wife, Janay Palmer. The NFL followed the Ravens’ action by suspending Rice indefinitely. What a difference a video makes. The contract cancellation and the suspension come just a month and […]

Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on.

As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight.

What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately.

With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.