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5 PR Tips on Crafting a Compelling Biography

November 25th, 2014 by

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR.

The End of Garden-Variety Conferences Is Nigh (or Should Be)

November 25th, 2014 by

I was watching a New York Knicks game recently when Carmelo Anthony sank a three-point bucket to tie the game. Melo jumped for joy, as the Madison Square Garden crowd roared with approval. A guy sitting courtside (probably in his late 30s or early 40s) leaped out of his seat to revel in the moment, … Continued

4 Key Elements of Any Media Relations Strategy

November 24th, 2014 by

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.

Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

November 24th, 2014 by

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.

PR Insider: Newspapers and Editorial Boards Still Have Impact

November 24th, 2014 by

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.

Helping the PR Team Soar

November 24th, 2014 by

Linda Rutherford, who leads PR at Southwest Airlines, talks about how to motivate her communications team and the role of storytelling at the company.

How to…Strategize for Mobile Apps

November 24th, 2014 by

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

Think Through the Downsides Before Engaging on Twitter

November 24th, 2014 by

While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.

Communicators Leverage LinkedIn to Raise Awareness

November 24th, 2014 by

Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril.

Branded Content is Now Top Priority

November 24th, 2014 by

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.