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Winner: Catherine Hernandez-Blades, Aflac With a diverse customer base, Aflac strives to mirror this diversity within its workforce and, in turn, effectively communicate the value diversity brings to the company. Catherine Hernandez-Blades is a driving force… Continued

Winner: Burson-Marsteller – Together Being More Greater diversity has been an ideal in the PR discipline for decades, yet like many ideals, it has remained frustratingly out of reach. While progress has been made, many would… Continued

Winner: Aurora Health Care – What is Diversity & Inclusion at Aurora? Although Aurora Health Care had multiple focus areas within its new diversity platform, the company knew that to achieve its goal of being the… Continued

Winner: ATB Financial ATB Financial set out to increase the awareness and understanding of the state of diversity and inclusion at the company by 20 percent and create a more inclusive and safe space for… Continued

If you’re thinking about abandoning Twitter to refocus your efforts on Snapchat or Instagram, you may want to reconsider: A whopping 40% of journalists source their stories on Twitter, according to a Cision report. What’s more, Medium reports that almost a quarter of the platform’s verified user base are journalists. And if the 2016 election cycle taught us anything, it’s that Twitter is the center of the online national conversation at any given moment.

Winner: Ascension – Addressing Healthcare Needs of Diverse Communities, One Story at a Time As the largest nonprofit health system in the United States and the world’s largest Catholic health system, Ascension has a history of… Continued

Winner: Antonio Lucio, HP Inc.  During the past year, HP Inc.’s CMO Antonio Lucio invented the brand identity to differentiate it after what was once HP split in 2015. As part of the “Keep Reinventing”… Continued

Winner: Alzheimer’s Australia Vic – Let’s Talk About Sex: Relationships and Intimacy as We Age A conversation about sex and aging was long overdue in Australia and around the world. Working together, Alzheimer’s Australia Vic… Continued

The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.

It’s too late in the year to plan and execute a new PR campaign. And you lack the amount you would need in the budget for another major expenditure. But your use-it-or-lose-it situation means you need a smart solution, stat. Have no fear: It’s measurement to the rescue. Why measurement? Think of it as an opportunity to demonstrate to your company leadership that you can be resourceful and that you understand the importance of data. In other words, use the rest of your budget in a data-driven media analysis to substantiate the influence of your 2016 PR effort and provide a strategic roadmap for 2017.