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President Trump’s use of the moniker “Rocket Man” to refer to the leader of North Korea, Kim Jong Un, was purely Trumpian communications. Like or hate the president’s politics (and yesterday’s speech), he has a way of using language that cuts through the clutter and gets people talking about subjects he’s passionate about. That’s similar to what communicators strive to do every day.

“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos… Continued

Toys ‘R’ Us announced late Monday that it has filed for bankruptcy, as the retail chain struggles under the weight of nearly $5 billion in debt. While its finances present an existential threat, an equally sizable challenge comes from within: how to keep its nearly 64,000 employees informed while also calming fears.

As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.

Size matters, particularly when it comes to social crises. In fact, large brands with extensive presences globally are very big targets for those with mobile phones, which is just about everyone. Walmart has absorbed its share of social crises this summer. Dan Kneeshaw, the brand’s senior director, global communications, digital strategy & brand engagement, provides insight on how Walmart views social crises.

It’s a fact of life in today’s market: many PR people shuffle from sector to sector and region to region during their careers. What are the best ways to learn a new field as well as the journalists in it? Our author provides tips that will help you quickly gain leverage with media members in your new sector and get a handle on trends.

Facebook has announced a new feature: Crisis Response, a center that brings its various tools and features for responding to tragedies and natural disasters into one place. Open Crisis Response, select one of the ongoing crises in the world and you’ll be able to use Safety Check, Community Help, get important news updates and more.

Growing up, most of us were encouraged to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders. As the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omni-channel message that will resonate.

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Here are three common hashtag mistakes that every brand needs to avoid.