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You’ve probably heard of TikTok by now, the new short-form video app that allows users to create up to 15-second videos using their cameras, in-app editing tools and animation. Currently the No. 1 free app… Continued

A stellar lineup of communicators who routinely go above and beyond the call of duty were honored at the 2018 PR People Awards Luncheon, held Dec. 4 at the historic National Press Club in Washington, D.C.

Ada Hegerberg, a 23-year-old Norwegian striker who plays for France’s Lyon side, had just received the annual award for best player in the world. She made sure to thank her teammates, coach, team president and France Football. But the historic evening became awkward when the man who presented the award, theFrench DJ and producer Martin Solveig, asked Hegerberg, in French, if she could twerk to celebrate.

How many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.

Famed astronomer Neil deGrasse Tyson has been accused of sexual misconduct by three women, ranging in time from 1984 to the present day. Tyson has drafted a response he entilted, “On Being Accused,” and posted to Facebook on Saturday, defending his behavior after his most recent accuser, a production assistant on his show Cosmos, gave an interview to Patheos about her claims.

It comes up in most conversations and lingers, unresolved: how can I find and retain great talent? Underlying this question is a decades-old trope about what PR really is. Will it be called PR 10 years from now? The question is irrelevant. More important is what do PR professionals need to master to move forward and insure that PR’s role is strengthened within an organization?

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued

A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences.

A sobering thought as we enter 2019–most Fortune 1000 executives don’t have confidence in their company’s ability to respond well to disruption or change. APCO Worldwide’s research of 527 of these executives lead it to join forces with three other PR consultancies to help companies become more agile. They believe agile and curious firms are better able to respond to change.

On the morning of Nov. 30, Marriott announced that the data of approximately 500 million customers had been compromised by a breach of the Starwood Hotels database. Starwood became a subsidiary of Marriott when it was acquired by the hotel chain in 2016, and according to the statement on Marriott’s news site the breach has been an ongoing occurrence since 2014 but wasn’t detected until Sept. 8, 2018. The breach impacts guests who booked stays at Starwood properties on or before Sept. 10., and could be the second largest in history.