Messaging

To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.

Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.

To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail. 

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

Pope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated.

Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.

In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values. 

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.