Media Training


Message Control: Changing the PR-Journalist Dynamic

July 12th, 2010 by

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

PR News Roundtable: In Media Relations, How Social Do You Go?

June 14th, 2010 by

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

Curing Leadership Lip Dislocation During a Crisis

May 17th, 2010 by

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.

The Value of One-on-One vs. Large-Scale Press Events

May 10th, 2010 by

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.

Executive Interviews: Easy Questions the Hardest

May 3rd, 2010 by

The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.

The Outsider: Leveraging Foreign Media in China

March 22nd, 2010 by

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.

Brown Campaign Gained Edge With On-The-Ground App

March 15th, 2010 by

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.

How To Create, Package and Pitch Trend Stories

March 8th, 2010 by

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.

How To…Media Train C-Suite Executives

July 27th, 2009 by

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued

The Click Factor: New Media Landscape Gives Spokespeople More Control Over Messaging

May 11th, 2009 by

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program… Continued