Media Training

Media Training as Leadership Development

February 18th, 2013 by

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

Image Patrol: News Corp. vs. BBC: Crises Linger For Two Major Media Properties

November 19th, 2012 by

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Wal-Mart Crisis Underscores Need for Strong Corporate Governance

April 30th, 2012 by

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

March 5th, 2012 by

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Bad News for Taco Bell as It Feels Heat From Chipotle

February 6th, 2012 by

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

PR News Survey: A Day in the Life of a PR Practitioner

February 3rd, 2012 by

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued