Media Training

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued