Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.
Media Training
10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
Perception Versus Reality in PR
November 19th, 2013 by Tony SilberEarlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued
A Message to Ford Motor Co.: Some Things Are Better Left Unsaid
November 14th, 2013 by Caysey WeltonBy commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.
What’s Your CEO’s Media Relations Persona?
November 12th, 2013 by Caysey WeltonChip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media
November 11th, 2013 by PRNEWSWhat do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own?
PR Needs to Master The Art of the Public Apology
November 8th, 2013 by Matthew SchwartzAmericans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
How the Obama Team Can Fix Its ACA PR ‘Glitches’
October 28th, 2013 by Jerry DoyleThe Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?