Media Relations

PR Leaders Offer Hands-On Insight For Media Training Strategies

February 27th, 2006 by

Vice President Dick Cheney’s now-infamous hunting expedition and subsequent fallout has brought the importance of media training spokespeople to the forefront of the PR profession. His communications teams’ laundry list of faux pas – including… Continued

The Well-Provisioned War Room And Why You Need One

October 26th, 2005 by

When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued

NYT, WSJ Dominate Financial Journalist Power Rankings

March 27th, 2012 by

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

June 18th, 2010 by

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.

Journalists in New Beats? Focus on Opportunities, Not the Headaches

March 19th, 2012 by

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

PR News Announces Winners of 2012 Nonprofit PR Awards

March 15th, 2012 by

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.

Focus Your PR Measurement Strategy on What You Can Influence

March 15th, 2012 by

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

2012 Nonprofit PR Awards: Press Release

March 15th, 2012 by

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued

2012 Nonprofit PR Awards: Green PR/Marketing

March 15th, 2012 by

Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who… Continued

2012 Nonprofit PR Awards: Fundraising

March 15th, 2012 by

Winner: The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath Ranked 31st in the world, the state of U.S. math education can be best described as in need of… Continued