Media Relations

Charlie Kimball’s Three Tips for Handling Hired Spokespeople

February 22nd, 2012 by

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.

Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis

February 22nd, 2012 by

For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.

Do-It-Yourself PR Essentials for Small Businesses

February 22nd, 2012 by

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

February 22nd, 2012 by

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

How to Improve Press Release Search and Readability

February 22nd, 2012 by

PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.

5 Steps to the Perfect PR Pitch for Small Businesses

February 21st, 2012 by

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

With Linsanely Great News Comes Great PR Responsibility

February 20th, 2012 by

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.

Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

February 20th, 2012 by

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 16th, 2012 by

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.

6 Tips for Message Clarity During a Crisis 

February 14th, 2012 by

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.