The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.
For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.
Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.
PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.
The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.
The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.
Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar SponsorshipFebruary 20th, 2012 by Scott Van Camp
Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.
While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.