Media Relations


Nancy Reagan: First Lady as PR Pro

March 17th, 2016 by

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.


7 Ways to Manage the Press Release Approval Process

March 17th, 2016 by

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

Managing an Unpopular Stance: the Boston Bar Assoc. & the Bomber Trial

March 7th, 2016 by

There will be times in most professional settings when the position your brand takes isn’t a popular one.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.


6 Ways to Sustain a Multi-Year PR Campaign

February 24th, 2016 by

Go the distance by employing these best practices to keep your efforts fresh.


Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for Attention

February 22nd, 2016 by

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?

6 Tips for Building and Maintaining Relationships With (Fewer) Reporters

February 15th, 2016 by

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.