An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.
Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
There will be times in most professional settings when the position your brand takes isn’t a popular one.
Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.