Measurement

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

April 2nd, 2012 by

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

March 28th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

March 26th, 2012 by

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Trust in Financial Services Rises, But Still Ranks Low

March 20th, 2012 by

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

Focus Your PR Measurement Strategy on What You Can Influence

March 15th, 2012 by

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

March Madness Social Media Rankings: Kansas Outshines Duke

March 15th, 2012 by

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.

High-Profile Brands Have Low Market Value Problems

March 13th, 2012 by

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

PRIME Research’s Mark Weiner Dispels Some PR Measurement Myths

March 7th, 2012 by

In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.

Tip Sheet: How to Choose a Monitoring & Measurement Firm

March 5th, 2012 by

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.