Measurement

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

By offering these new metrics which are tied to highly-accurate Facebook accounts, communicators and page owners can look forward to more precise video statistics, and Facebook can look forward to cutting a bit into YouTube’s video hosting dominance.

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner.

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.