Measurement

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.

More than half (60%) of PR executives said they have not used blog type news releases without a formal news release, according to an exclusive study conducted by marketing communications agency MWW.

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.