Measurement

How PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.

More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies. 

Our contributor argues qualitative consumer research has its limitations, chief among them that consumers don’t think or talk in insights.