Internal Communication

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.

Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between?

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food.

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.

CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure… Continued