Winner: Intel & Ogilvy Public Relations Worldwide – Intel Advisors
Intel built relationships with online influencers via “Intel Advisors," giving the group exclusive access to Intel technologies, executives and events. In return, the Advisors leveraged their social media channels to communicate to their followers about how Intel technology supports them in pursuing their passions. The year-long program reached more than 1.3 million people combined on Twitter. —BM
Honorable Mentions
Cohn & Wolfe New York - American Girl Inspires Girls to Shine with Online Charitably Driven Product Launch: To generate coverage and word-of-mouth for the launch of American Girl’s Shine On Now program, outreach to parent influencers was conducted with 38 Parent Partners, who wrote about the program and drove traffic to the program’s site and through social channels.
Euro RSCG Worldwide PR - Sears Blue Blogger Crew - Consumer Electronics: Bloggers from across the country were selected to act as media on behalf of Sears at the 2011 Consumer Electronics Show, covering CES announcements, new product launches and trends.
Mom Central Consulting - Infantino Test-Drive Campaign: To launch the baby products company’s social media presence, MCC developed a four-phased nationwide program to seed new products with a select group of mom influencers.