Digital & Technology

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their… Continued

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social… Continued

Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its… Continued

Winner: Ventana Public Relations – Queplix New Media Campaign To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that… Continued

Winner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views,… Continued

Winner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued

Winner: MWW Group – Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer To drive trials for new product launches from Jimmy Dean and Hillshire Farm, MWW Group provided samples of new… Continued

Winner: MWW Group’s Dialogue Digital Team In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and… Continued

Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued

Winner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the… Continued