Digital & Technology

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.