Digital & Technology

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.