Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
Digital & Technology
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
January 9th, 2012 by PRNEWSAlready popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
Custom Content Usage Soars
January 9th, 2012 by PRNEWSBranded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.
Use Analogies to Clear Up Client Confusion About Social Media
January 6th, 2012 by Sarah GubaraMaroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.
Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry
January 6th, 2012 by PRNEWSWegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.
Rupert Tweets and We Follow
January 6th, 2012 by PRNEWSRupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.
Use Analogies to Clear Up Client Confusion About Social Media
January 6th, 2012 by Sarah GubaraMaroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.
PR News Poll: PR to Mobilize in 2012
January 5th, 2012 by PRNEWSPR News asked its online community to help forecast which trends are most likely to catch fire in 2012.
Google Punishes Itself After Inadvertently Doing ‘Evil’
January 4th, 2012 by PRNEWSAfter learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.
PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step
January 4th, 2012 by PRNEWSMerely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.